Cher Lloyd and One Direction Won Xfactor or Matt Cardle? wtf?

Didn't like that Matt Cardle so can't say I care too much, but what you're talking about seems to be a pattern with X Factor winners every year, they release the winner's single, and then their next song seems to come out towards the end of the next year when the next series of X Factor is on. Then they usually go on the X Factor to plug it. It happenned with Joe McElderry last year who incidentally, has now been dropped from the record label. Pah!